Global Swarming Response

In the article on Global Swarming, the beginning was very interesting on how he talked about how Amazon's website has the "viewers who bought this item also liked these items". It is interesting how Amazon uses its "collaborative filtering" to show buyers other items that are somewhat related to the item they are looking at. This technique helps the buyer find new or related music for example that they have never thought of buying. Another interesting aspect of the article was the idea of "swarm intelligence". It makes sense and is a very intersting idea to look at. It really has a lot to do with the collaborative filtering as talked about in the article earlier. I did not realize that the internet search engines used this collaborative filtering to come up with web pages. The chapter was very easy to understand and made a lot of good examples towards the subject of swarm intelligence. It made you think a lot of how the internet search engines work and get their information to the user on the web.